Automatically Increase Conversion Rates
If you need to increase website conversion rates then you need to begin testing different copy because your page copy will have the single biggest impact on your profits. Powerful, focused copy that actively sells your products or services clearly and answers all the standard objections will trounce badly written, unchecked, unfocused and badly presented copy.
However the process of copy testing is not quite as easy as it ought to be. And this is an implementation barrier. Ask nearly any internet marketer about the value of good copywriting and they’ll tell you it is essential to success. But few people actually get round to doing it themselves.
Why?
Because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most effective copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion machine.
The value of increasing web conversion rates is huge and you can actually find a short training course about it on on ReallySimpleTesting.com. One of the most interesting things you can learn there is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.
Filed Under: Uncategorized
