A beginner’s guide to using adsense
Many webmasters find themselves frustrated with their adsense earnings. Whatever the efforts that they may be putting in to increase their traffic their earnings remain low. But what if I tell you that traffic is not the sole determinant of your adsense earnings and that the placements also matter? Continue to read about a common misconception among adsense publishers.
There is a common misconception that adsense earnings are related solely to the amount of traffic that you get. But this is not the truth. You can have a lot of traffic without anyone clicking on your ads because they are placed in some awkward position. What I want to say is that the placement of the ads on the website also matters a lot just as the amount of traffic that you get. Good ads placements will ultimately lead to a higher click-through rate (CTR) thus improve your adsense earnings. Now you might be asking how to do this? Hereafter you will find three tips that can help you to improve your earnings
First of all you will have to choose the best ad placement on your site. For instance some people prefer to put their ads just above the main content and below the top navigation bar. This means that your ads will be approximately in the centre of the page. This is also the placement that is advised by Google. Other people prefer to place their ads just below the main content. In this way it will appear as if the ads are an extension of the main article.
Google adsense provide a wide variety of ads and it is up to you to choose the one that suits your site. For instance a Skyscraper can do well in the right sidebar of your blogs and can significantly improve your CTR. Skyscraper can do well in the right sidebar of your blogs and can significantly improve your CTR. You should not be afraid to test and implement new things in order to find out what work best for your site.
Another important tip that can improve your CTR is tracking. Implementing a good tracking system on your website can certainly help you to determine the most effective adsense placement and also determine which type of ads has a higher click-through rate. Many webmasters simply neglect this important fact and ends up frustrated with poor earnings. Familiarize yourself with the adsense channels in order to make the best use.
Adsense is indeed a great way to earn money on the Internet. I for one can say that all the adsense gurus are right. There is real money in it. But you should not rely only on traffic to increase your earnings. It is also important that you work on your ads placements in order to increase your CTR.
Written by Edgar Boutaric
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